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タイトル: 観光立国実現への歩み
その他のタイトル: Japan as a develoving nation in international tourism
著者: 鈴木, 幸子
Suzuki, Yukiko
発行日: 25-Mar-2015
出版者: 神奈川大学人文学研究所
抄録: Over the past ten years, Japan has laid a strong emphasis on the promotion of international (inbound) tourism. Subsequent to the 2013 decision to grant the 2020 Olympics to Tokyo, one sees almost daily reports in the media of foreign visitors to Japanese cities. To oneʼs eyes, sightseeing in Japan seems to have become a great boom. However, the reality is that Japan still ranks far behind in terms of international competitiveness as regards tourism. In endeavoring to make Japan more competitive in the world market, the Japanese government has announced various new strategies to achieve an increase of 20 million foreign visitors in 2020, and this would necessitate consistent effort on the part of all sectors of the tourism industry. Also, of importance for Japan is that awareness among general run of people of Japan to have a positive understanding and appreciation of the differences between peoples and cultures needs to be cultivated. This paper will attempt to outline the latest developments in the promotion of tourism and make suggestions as to targeting areas for further improvement.
ISSN: 0287-7082


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